ABC chair, Ita Buttrose AC OBE reflects on her trailblazing career so far, and shares her plans to restore lost trust in the organisation.
It's nearly one year since Ita Buttrose AC OBE MAICD was appointed as chair of the ABC and she admits that ethics are playing a huge part in the battle to restore trust in the wake of previous board upheaval.
In February 2019, Scott Morrison announced her five-year appointment to chair Australiaâs most trusted organisation, describing Buttrose as a person of integrity and strength trusted by Australians.
Buttrose is critical of the loss of trust in business, politics, sport and other institutions â and of how rules get broken when money is involved. She says the only way to restore trust is by your behaviour. âIt starts at the top. You have to understand what ethics are all about â we have to become ethical leaders. The culture or the ethics of the place, the chair, directors, the managing director, all through management structure â it goes all the way down to the bottom. If the top of the structure is an ethical one, then those values permeate the organisation.
âThe people who work here know that I have their back and if I say Iâll do something, I do it. I try to be very honest in all my dealings.â
Now facing the prospect of hundreds job cuts and budget pressures at the ABC, Buttrose met in December with the board and management to decide on a five-year strategy.
Last May, she and the board appointed a new managing director, David Anderson, who had been acting MD during the period of upheaval. One immediate thing to put right at the ABC was to signal trust in the relationship between the chair and managing director. Buttrose says it is crucial to have absolute trust in one another.
âThe managing director has to know whatever we talk about will remain between us â and he has to do the same thing, whatever Iâm saying to him.â
Buttrose and Anderson meet regularly. âWe talk very frankly about issues,â she says. âI sometimes make suggestions for him to consider. He tells me whatâs on his mind and listens while I give him my thoughts. We know where we want the ABC to go. Heâs working on a five-year plan heâll be announcing in March 2020. So weâve been talking about that and what weâre hoping to achieve. We bounce ideas around. Itâs a very frank discussion â and we have it behind closed doors.â
In the 11 months since moving into the role, Buttrose has been a visible and vigorous advocate for the ABCâs role in Australiaâs social and cultural fabric, as a fearless public broadcaster and champion of the publicâs right to know. She has promoted the ABC as a vehicle to strengthen regional and global soft power and has challenged growing political correctness, bemoaning the loss of larrikinism and lack of diversity in programming and on the board.
On her approach to governance, Buttrose says she is not a paper shuffler. âMake a decision and get on with it,â she says. âI like to make decisions, to work out where weâre going, to think how weâre going to get there â then work out the plan and set off. Iâm a believer in running things on time, but within that, making sure we allow time for the things that need a long discussion â prioritising the tasks of the board so we spend time on the things that matter.â
In dealing with Canberra, Buttrose says she found the public hearings in the Senate inquiry unnecessarily aggressive. âItâs not customary for directors of boards to be subjected to that,â she says. âI found some of the questioning very aggressive. I donât think the directors needed to be treated with such aggression. They are men and women trying to do their best. I understand the reason why they were having a Senate inquiry, but you donât need to be that aggressive in your questioning.â
A busy lifeÂ
In retrospect, Ita Buttrose AC OBE MAICD was an obvious fit for the role of ABC chair. It helps sheâs spent more than 60 years in the media â starting as a copy girl at 15, running messages and making tea. Following in the footsteps of her journalist and former ABC executive father, Charles, she has worked in print, radio and TV; as an editor, a publisher, CEO and director. And with publishing industry giants such as Sir Frank Packer and Kerry Packer AC, Rupert Murdoch and Sir Peter Abeles.
So when the job of heading Australiaâs national broadcaster was going in the wake of the shock sacking of CEO Michelle Guthrie and resignation of chair Justin Milne FAICD in 2018, how was it such an ably qualified person didnât get a look in during the original selection process? Buttrose says she knew the role was going, but didnât apply. âI was busy doing other things,â she reflects.
Buttrose is a former chair and now national ambassador for Dementia Australia, a member of the Sydney Symphony Council and a trustee of the Centennial and Moore Park Trust.
âI do have a very busy life and lots of other commitments, some of which Iâve put aside for this job,â she says. âSo when the Prime Minister approached me, you sort of think, well, why not?â
In February, Scott Morrison announced her five-year appointment to chair Australiaâs most trusted organisation, describing Buttrose as a person of integrity and strength trusted by Australians.
The 2013 Australian of the Year, Buttrose is the 18th chair in the ABCâs 87-year history. Sheâs the second female chair (after the late Dame Leonie Kramer AC DBE in the early 1980s) and the first with actual media experience. A media icon, Buttrose was also popularised in the 1980 Cold Chisel song, Ita, and has 64,000 Twitter followers.
Buttrose is frequently asked in business circles about political bias in ABC coverage by journalists whoâve been described as a ânest of left-wing vipersâ and âinner-city, latte-sipping socialists out of touch with ordinary peopleâ.
âSometimes unconscious bias does play a part,â she says. âPeople form views, but for the most part, if you look at our news programs, ABC 24 and so on, Australians rely on that news and they are happy with it. And they are our shareholders. Weâve had umpteen reviews into the ABC. Thereâs always a review going on. We seem to get through them quite well and nobody finds anything untoward. When governments change office, we often get the same claim from the new government. Doesnât matter which one is in office, thereâs always some problem with the ABC. If thereâs a fault, blame the media â and the ABC is a popular punching bag.â
Leadership turmoil
Buttrose is circumspect when asked about the events that led to the breakdown in the relationship between the CEO of two years, Guthrie, and chair of just over a year, Milne, followed by their spectacular exits in September 2018. There were allegations of political interference, and ABC executives and directors were grilled at a subsequent Senate inquiry. In her trademark direct fashion, Buttrose is emphatic: âThatâs all past.â
The 2018â19 ABC annual report deals with the fallout from the drama in two paragraphs of her letter from the chair. âThe ABC,â Buttrose writes, âis an essential part of Australiaâs social fabric... more than two-thirds of the population connect with [it]. How many other Australian institutions can boast that level of constant engagement? Or the solid levels of trust and support?
âIn my short time as chair of the ABC, I have sought to maintain those benchmarks. It has not been easy. The period covered by the annual report included some disruptive leadership issues culminating with the departure of both the former managing director and chair in September 2018. As a result, the board and management spent too much time in the latter half of 2018 being the news rather than producing it. That is now behind us.â
In the annual report, Buttrose thanks ABC deputy chair Dr Kirstin Ferguson FAICD for a job well done when she became acting chair following Milneâs exit, navigating the organisation through a Senate inquiry and departmental investigations. Ferguson was also acting chair when the legal settlement with Guthrie was made over an adverse action for being terminated halfway through her five-year contract. The ABC annual report lists a total payment of $1.56m, including $1.34m in termination benefits for the year to June 2019. âItâs wonderful now, having the stability of Ita as chair,â says Ferguson. âIâm relishing my role as deputy chair, which is to support the board and the chair.â
The last half of 2018 was âa challenging time for everyone on the boardâ Buttrose writes in the annual report. âIt is important to acknowledge the key finding of the Senate inquiry that the boardâs decision to terminate Michelle Guthrie was made without reference to real or perceived political interference. Staff morale was badly shaken, and my priority has been to reinvigorate it by restoring order and enhancing good governance with the help of managing director David Anderson and his management team. Our employees, in content areas and vital support functions, need a strong sense of direction and a feeling that management has their backs. I feel we are providing it now.â
Buttrose and Anderson are now grappling with a diminishing budget, including a $84m cut from the 2018 budget in real terms. As she told a Friends of the ABC forum in September, the âattention economyâ is ever growing with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) and torrents of available content, while commercial media is âpulling up the drawbridgeâ.
She says these challenges are âdaunting and perhaps good reason to think about marching backwards or retreating completelyâ. However, Buttrose has a counterintuitive instinct. âThis is our opportunity to be bold, to be enterprising, to be Australian.â
She says being chair is a good role in which to ask: âWhat if it doesnât quite go like that? What if something changes?â
Ageism
Buttrose was a captainâs pick by Scott Morrison, selected outside the normal ABC process. When asked about headlines questioning whether 77 was too old to be a CEO or chair â which Buttrose found offensive â she points to the likes of the 79-year-old Speaker of the US House of Representatives, Democrat Senator Nancy Pelosi.
âWe can be quite ageist as a nation,â says Buttrose. âPeople have got skills to bring to bear â could we all just be a bit more adult about it and try to broaden our horizons? Could we just change our attitudes to ageing? Younger people who insinuate I might be a bit older have never got to where I am in life, so they have no idea what itâs like. They should wait until they walk in my shoes before they pass judgement. Itâs quite obvious I still have the ability and skills. I havenât lost my curiosity. We donât think about age anywhere in very positive ways. You know you can only lead by example, and I hope Iâm an example and that people will observe I am a woman of a certain age, but it doesnât reduce my capacity to do a good job.â
Buttrose says there are benefits in being an older director and supports Minister for Aged Care Ken Wyattâs notion of a seniorâs gap year at 65 because it is now apparent that many people will end up working until they are 80.
âYou do learn as you go along,â says Buttrose. âAs you get older and get more experience, you do read people a lot better and understand people a lot better. That is a really good skill and you become more discerning. I can pick when people are telling me porkies, as well. I could do that years ago, but I think I do it a lot better now.â
One immediate thing to put right at the ABC was to signal trust in the relationship between the chair and managing director Anderson. Buttrose says it is crucial to have absolute trust in one another.
âThe managing director has to know whatever we talk about will remain between us â and he has to do the same thing, whatever Iâm saying to him.â
Buttrose and Anderson meet regularly. âWe talk very frankly about issues,â she says. âI sometimes make suggestions for him to consider. He tells me whatâs on his mind and listens while I give him my thoughts. We know where we want the ABC to go. Heâs working on a five-year plan heâll be announcing in March 2020. So weâve been talking about that and what weâre hoping to achieve. We bounce ideas around. Itâs a very frank discussion â and we have it behind closed doors.â
Buttrose is also hopeful that the case for more secure funding for the broadcaster is being understood, as the Australian Competition and Consumer Commission (ACCC) put it recently âin recognition of their role in addressing the risk of under-provision of public interest journalism that generates broad benefits to societyâ.
Recovery mode
In the annual report, Buttrose described the period the ABC has been through as one of âdisruptive leadershipâ. And the problem with disruptive leadership is that it permeates all the way down through an organisation. So how does the chair of an organisation recovering after a disruptive phase respond?
âYou take your time,â explains Buttrose. âYou listen, you observe and you read, trying to get a real handle on whatâs been going on. Then you look at how things are done and you start to make suggestions about doing some things differently, but not too drastically.â
She adds itâs important to respect your colleagues and lead by example. âYouâre aware theyâve been through a disruptive time,â she says.
Buttrose says that as an editor, she made sure she got out to meet people in the community, adding that the way to understand people is to mix and talk with them.
She has continued on that path, insisting the ABC board and management get out more. The board has met in Townsville and next year will convene in Darwin.
âYouâve got to get out to the countryside, to the suburbs. Youâve got to look at what the letters to the editor are saying, theyâre always a good barometer of what people are thinking.â
Thatâs one rationale for the ABCâs Australia Talks survey, which asked more than 54,000 people to share their thoughts and feelings on almost 500 questions; plus interviews with 60 community leaders, in collaboration with Canadaâs Vox Pop Labs. The aim is to promote a national conversation about the key issues affecting modern life â peopleâs concerns, health and happiness, and perceptions of their nation. It has proved revealing.
âI feel like the federal election showed that media and politics has become really weighed down in broad and overarching philosophies, which are something to aspire to, but weâre forgetting to talk about the everyday fears and concerns of people,â was how one Australia Talks interviewee put it.
Buttrose emphasises itâs important to not lose sight of one thing. âThe ABC is really funded by the Australian people,â she says. âWe belong to the Australian people, thatâs who we are responsible to. Thatâs why itâs very important everybody at the ABC understands our job is to serve the people of Australia. It doesnât matter what we think about all of these things, we have to think about what they think.â
Report card
Launched in 1932 by Prime Minister Joseph Lyons as the Australian Broadcasting Commission, the first ABC chair was Charles Lloyd Jones. The Australian Broadcasting Act 1942 (Cth) provided for it to be fully editorially independent, including in its broadcast of political speech. Board duties are set out in the Australian Broadcasting Corporation Act 1983. Current directors are Buttrose, Ferguson, Joe Gersh, Peter Lewis, Donny Walford FAICD, Georgie Somerset FAICD, Vanessa Guthrie MAICD, staff-elected representative Jane Connors, and MD David Anderson.
The 2018â19 inquiry by the Senate Environment and Communications References Committee into allegations of political interference in the ABC, examined issues including conduct of board and chair, board structure, composition and appointments, and the role of funding uncertainty in facilitating political influence. It took submissions and questioned current and former directors. Its report, released on 1 April, provided insight into the boardâs decision-making processes on managing CEO performance and relationships in a highly political context.
The federal government did not support four of its six recommendations. It rejected the inquiryâs call to amend selection criteria under the Act to require at least two directors demonstrate substantial media experience/knowledge, saying there was already scope within current processes.
On a fifth, relating to greater funding certainty, it noted: âin a rapidly changing media environment, the ABC has greater funding certainty than any other media organisation in the nationâ â and remains exempt from the government-wide efficiency dividend.
On a recommendation the board report to the minister on lessons learned and steps taken to guard against similar occurrence, the government noted this was a matter for the ABC board.
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