Dr Peter Wilton

Haas School of Business, University of California, Berkeley

Although formally educated as a marketer and psychometrician, Peter Wilton today works at the intersection of strategy, innovation/digital transformation, and customer experience, to help organizations sustain their relevance and leadership in ever evolving markets.

Based upon empirical evidence, first-hand industry experience, and extensive advising to a diverse mix of private sector, public sector, and non-profit organizations globally, Wilton has developed a portfolio of unique frameworks, tools and methodologies for designing and implementing integrated innovation strategies, reframing customer value and identifying opportunities for improving customer loyalty.

Wilton brings a unique mix of academic and business insight to business strategy, having served as a Senior Product Manager for Colgate, a leading global consumer products company, as well as Chief Operating Officer for Myer Pacific Holdings, a proactive private investment firm managing a mix of existing and new business enterprises. He is a Principal of ORBIS Associates, a private consulting firm serving a diverse portfolio of clients globally, and is a member of Blackbird, a venture capital firm.

Wilton has been the recipient of numerous awards and fellowships for his work in management, including several from the prestigious National Science Foundation, as well as the Marketing Science Institute. In the U.S., he has been recognized by Business Week magazine as one of the country’s leading business instructors, and has been acknowledged in the “Who’s Who” Registry of Leading American Executives.

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