Pete Williams GAICD

Professor-of-Practice, Deakin University


Pete Williams is a Professor of Practice at Deakin Business School, entrepreneur, and strategic advisor with a proven track record in business growth and innovation. He currently serves as the Chair of WeRide Australia and holds non-executive director and advisory roles with organisations such as Oh Crap, Simply Headsets, Resolve Mining, and Quantum United.


As a recognised expert in strategic marketing, Pete's career achievements include being a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a recipient of the Small Business ICON Best-in-Class award, and an Australian Business Award Winner for Marketing Excellence. He has co-founded multiple successful ventures across industries, including telecommunications and e-commerce, with one of his businesses recently named to the Australian Financial Review’s Fast Starters List.

Pete is also the author of 2018 Business book of the Year 'Cadence: A Tale of Fast Business Growth,' which details his innovative 7 Levers Framework and 10% Wins methodology—approaches that have not only driven his own businesses to success but also play a central role in Deakin Business School's Business Development Clinic program.

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