Rhys is Chief Executive Officer, based in Porter Novelli’s Melbourne office. He leads the firm’s work in helping organisations protect and evolve their reputations, drawing on more than 20 years’ experience in media and communications.
Following an early stint as a broadcast journalist, Rhys has focused on corporate positioning, reputation and crisis, specifically with consumer-facing corporate brands, non-government organisations and government agencies, working on more than 200 client engagements.
He has spent significant time in the United States over the past 20 years, where he led multi-country reputation programs for global corporations and technology start-ups in New York and San Francisco.
In recent years, Rhys has led a specialist team within Porter Novelli in crisis and cyber response, working across high-profile and sensitive matters involving publicly listed companies, government organisations, which has resulted in the firm becoming the preferred choice of partner for Australia’s leading cyber insurers and specialist law firms.
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