Edward (Ted) Pretty is the Chairman of Firmus Technologies Group, a company focused on building high-efficiency AI infrastructure. Firmus designs, builds, and operates AI clusters and data centers, optimising every layer of the AI compute stack - from the energy grid to the GPU - to deliver cost-effective, high-performance solutions.
With a background in telecommunications, enterprise technology, and infrastructure, Ted has held senior executive and board roles at Telstra, NextDC, Fujitsu, Tech Mahindra, and RP Data. At Telstra, he played a key role in transitioning the company to digital business operations, and his leadership across ASX-listed companies has given him deep experience in scaling complex technology-driven businesses.
Firmus takes a fully integrated approach to AI infrastructure, using advanced liquid immersion cooling to reduce power consumption while supporting high-density GPU clusters. The company is setting new benchmarks for AI data center efficiency and performance.
As Chairman, Ted supports Firmus' mission to push the boundaries of AI infrastructure efficiency, drawing on his experience in technology leadership, corporate strategy, and large-scale infrastructure development
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