Anna Lee

CEO, Flybuys. Anna

Anna Lee, CEO, Flybuys - - one of Australia’s most loved loyalty programs, and 50/50 joint venture between Wesfarmers and Coles Groups.


As CEO of Flybuys, Anna leads a team of over 200 passionate experts to deliver their members more of what they value beyond the checkout. Known for her authentic, constructive and empathetic leadership style, she is passionate about diversity, inclusion and creating a culture that isn’t ‘business as usual’.

With a successful career spanning across Operations, Finance, Legal, Risk and Compliance, she has worked with top brands such as THE ICONIC where she spent eight years in both Chief Operating Officer and Chief Financial Officer capacities, PwC, and oOh!media. Anna is a Fellow Chartered Accountant and a member of AICD.

Anna’s dedication to supporting women and the next generation of leaders in business is evident through her role as a brand ambassador for the CA ANZ Program, and as a member of the UNSW Advisory Council for Accounting, Audit and Taxation.

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