A World of Difference: Leading in global markets with cultural intelligence

by  Felicity Menzies

A World of Difference

Companies and organisations with cultural intelligence benefit from increased innovation and creativity, access to new markets, the attraction and retention of top global talent and a better bottom line.


In an increasing global market place, cultural intelligence is emerging as a powerful driver of performance and profits. However, few companies are doing it well.

Filled with a mix of anecdotes and research-driven insights, A World of Difference is written for leaders of global companies seeking to minimise the risks and unlock the strategic potential of cultural diversity. Readers will learn how to develop their own cultural intelligence, as well as best practices for managing and leading their workforce effectively across cultures.


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Book details
  • Authors: Felicity Menzies
  • Print ISBN: 9780884542434
  • Publisher: Major Street Publishing

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