Silence and avoidance are not risk management strategies when it comes to social media. Clarity, confidence and competence using social media present new opportunities for individual directors and their organisations. Join this session to hear practical guidance on how you can benefit.
Duration - 60
2023 revealed several truths about social media and its influence on good governance and boards. Silence is risky; opting out is not a strategy for success. Organisations that harness its potential – particularly at a leadership level – stand to access talent, trust and reputation benefits that others will simply miss out on.
Despite this and mounting industry evidence from Edelman, Brunswick and others, a simple question remains for many boards: What should we do on social media?
Join Roger Christie, Managing Director at Propel and director panellists, as they share the practical steps directors must take online – individually and corporately – as the new year begins.
In this session, you will learn:
- How to audit your own and your organisation’s digital reputation for risk areas;
- How to safely navigate the blurred lines between professional and personal online
- How industry leaders use platforms like LinkedIn successfully (including in partnership with executives); and
- Five immediate steps to reduce risk and increase value from your LinkedIn efforts.
Whatever your current level of comfort on social media, by the end of this session, you will know the best next steps you can take – individually and corporately – to start generating returns from your social media activities.
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