The company you keep - Exploring the ethics of association

A look at the ethics of who you choose to associate with, covering partnerships, sponsorships, donations and investments.

Webinar Dates

Recorded Webinar


Cost (Virtual)



Recording available from: Friday, 22 October 2021
Expiry Date - Sunday, 14 January 2024
Duration - 60

DPD Units

This event will earn you 5 DPD units

At a time when organisations are increasingly asserting their purpose and values, boards need to be mindful of the ethics of association.

This webinar will explore the ethics of association from donations to sponsorships, partnerships, endorsements, and investments and cover:

  • How do you decide? Introducing simple ‘tests’ and guiding questions to ensure you ask the right questions before committing or renewing associations.
  • The ‘ethical goalposts’ of society – how do you ensure you stay between them?
  • Balancing competing interests, how can you strike the right balance?
  • Dealing with conflict and disagreement about associations– what if the board doesn’t agree?

This webinar will assist you to protect your social license, ensure your organisation lives up to its values and avoids being accused of ‘selling out’ or ‘buying favour’. It will draw upon examples such as not-for-profit donation acceptance policies, reviewing investment strategies and assessing supply chains.


  • Clare Payne, EY Fellow for Trust and Ethics, Honorary Fellow of the University of Melbourne
  • Alice Williams FAICD, Director, Defence Health
  • Kellie Sloane GAICD, CEO, Life Education Australia

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